Instagram is coming for our kids

A child-friendly version of Instagram promises to “help kids keep up with their friends, discover new hobbies and interests, and more!” But beyond the spin, what will it really mean for our children?

“Increasingly kids are asking their parents if they can join apps that help them keep up with their friends,” a Facebook spokesman told the media this week.

“Right now there aren’t many options for parents, so we’re working on building additional products — like we did with Messenger Kids — that are suitable for kids, managed by parents. 

“We’re exploring bringing a parent-controlled experience to Instagram to help kids keep up with their friends, discover new hobbies and interests, and more.”

Good news, right? Well … sort of. Let’s break it down.

Why age limits matter

13+ is pretty much the universal age restriction for all social media accounts. That’s not to say that underage kids don’t sign up in droves anyhow.

After all, there’s no age verification and - as every parent of a tween has no doubt heard a million times already - “all my friends have it, so why can’t I?”

But experts point out that having an age restriction on the app does send a message to kids and to their parents too, to proceed with caution (if at all). To keep in mind that the app, while millions use it without risk, poses real and present dangers for younger kids. 

It can be a portal to porn, it’s the number-one app for cyberbullying, and the negative impact of influencers on girls’ self-esteem and body image has been well documented. And there’s the danger of lurking predators.

facebook-is-building-an-instagram-for-kids-under--2-3194-1616156448-0_dblbigAn internal company post obtained by BuzzFeed broke the news last week, ahead of a formal company announcement (image: BuzzFeednews)

The age limit is useful to parents "in the same way that buying alcohol ... and having consensual sex at 16 could be: ‘Not only do I not approve, but it’s ALSO THE LAW,’” notes mum and journalist Sarah Rodrigues in an incendiary opinion piece in

Given the risks to kids of interacting on an adult platform, a P-plate version - specifically designed to keep the guardrails up - sounds like a great idea. 

Reasons to worry

But as Rodrigues points out, even if proposed rules around messaging strangers and excluding adult users are scrupulously observed - and you might recall there were serious issues with predators on Messenger Kids early on - there are plenty of other reasons to worry about starting kids on social media so early.

“Bullying, comparison, mental health issues, lack of activity – what ‘rules’ do these platforms have planned to mitigate the effects of these?” she asks.

Facebook, Instagram’s parent company, claims to have nothing but good intentions in offering a dedicated platform for children: providing an opportunity to discover “new hobbies and interests,” for example.

“Bullying, comparison, mental health issues, lack of activity – what ‘rules’ do these platforms have planned to mitigate the effects of these?”

“Just how many hobbies and interests do you think the younger generation share on social media?” asks Rodrigues. 

“Let me give you a clue – there aren’t a whole lot of cross stitch samplers, book recommendations or calligraphy tutorials taking place. Competitive dieting, self-harm, gender identity crises? Knock yourself out, kiddo, you’ll be spoiled for choice.”    

Do our under-13s really need “more time online, more exposure to blue light, more rabbit holes of distraction, more exposure to potential hatefulness?” 

How kids harm kids

Yes, children should be protected from contact with adult strangers. But what about the risks that kids face from other kids - and themselves?

Finally, let’s not forget that, marketing spin aside, the primary purpose of a kids’ version of Instagram is exactly the same as that of the adult version: to make money.

“Unkindness, teasing, bullying: these have long existed, but when I, and other adults, were young, we had a reprieve from it. The school day would end; we would, if we were lucky, go home to the security and love of our families.

"We’d have a chance to patch up the chinks in our armour before venturing back into the fray the following day.

“Now, the bully and their taunts have the ability to come home with you.”

In the opinion of Rodrigues, and it's a point echoed by many other experts, “Social media is difficult enough to navigate as an adult.”

How much more testing would it be for vulnerable children, whose immature nervous systems are already carrying an unprecedented load?

Finally, let’s not forget that, marketing spin aside, the primary purpose of a kids’ version of Instagram is exactly the same as that of the adult version: to make money. And to do it by getting users hooked into spending more and more time online, so that their attention, and the data collected about their online lives, can be onsold to the highest bidder.

Really, Instagram?

Clinical psychologist Jordan Foster of ySafe, Australia's leading cyber safety educator, shares these concerns. "Will the proposed platform will minimise harm for young users - especially around psychosocial issues such as online self-comparison, technology self-regulation and validation loops?" she asks. 

The answer is almost certainly no.

"I am skeptical as to whether offering a safer alternative to the platform is at the betterment of the child, or is just an opportunistic, commercial reaction to a genuine problem. The real question is, do children need this platform? Or are there alternatives to promoting their safety and wellbeing online?"

Foster also points out that, in her professional opinion, Instagram still underperforms with respect to teen safety in the currently version of the app. 

"If they haven't excelled in their current safety offerings," she says, "I think their priorities of child safety are misplaced."



Letting kids be kids has never been harder than it is in today’s digital world.

But with Family Zone, you can take control of your children's digital health and wellbeing - and create a home where they thrive.

Find out how easy it is, and start your free trial today.

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Topics: Cyber Bullying, Parental Controls, Screen time, Pornography, Mobile Apps, Excessive Device Usage, instagram, cyberbullying, Instagram for kids

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