Meet Generation Alpha: the first generation to be born into a complex, always-connected world, where the distinctions between “online” and “offline” are almost meaningless. Parenting these kids raises new challenges for mums and dads. How to be a leader when your children are facing a digital future that’s impossible to fully understand?
Do you have a child born since 2010? Experts are still waffling on what to call them - iGen? Generation Alpha? - but have identified four “rules for life” that set them apart.